420Waldo Watches

1971. Five friends from California’s San Rafael High School, known as the Waldos, are given a treasure map leading to a field of weed. They meet regularly on the school’s campus at a wall by the statue of Louis Pasteur at 4:20, get high, and go in search of the patch. During school, they use the term “420 Louie” to remind each other of their planned quest. Eventually, the ‘Louie’ gets dropped. 420 becomes the slang for cannabis, and earns the group their 420Waldos nickname. Over time, the term gets picked
up and spreads around the world. The rest is weed history.

Each 420Waldos watch purchase, 420Waldos makes a donation toward cannabilis legalization.